Banana Republic Rewards

Objective
With the merging of Banana Republic Rewards point system & the Banana Republic Credit Card, a new brand identity & landing page were needed to create a unified Rewards program & hub for customers. 

Solution
Working together with Creative Director Ricky Kim, a brand identity was crafted that nodded to Banana Republic's adventurous safari heritage, through use of archive catalogue illustrations and stamp motifs. These elements & a safari-themed color palette inspire a sense of adventure and nature, to help the customer "discover" points and "uncover" new benenefits. A full suite of assets including the brand elements, landing page, app homepage, email templates, store signage, brochure, and ads were created. 

Banana Republic Rewards

Objective
With the merging of Banana Republic Rewards point system & the Banana Republic Credit Card, a new brand identity & landing page were needed to create a unified Rewards program & hub for customers. 

Solution
Working together with Creative Director Ricky Kim, a brand identity was crafted that nodded to Banana Republic's adventurous safari heritage, through use of archive catalogue illustrations and stamp motifs. These elements & a safari-themed color palette inspire a sense of adventure and nature, to help the customer "discover" points and "uncover" new benenefits. A full suite of assets including the brand elements, landing page, app homepage, email templates, store signage, brochure, and ads were created. 

Banana Republic Rewards

Objective
With the merging of Banana Republic Rewards point system & the Banana Republic Credit Card, a new brand identity & landing page were needed to create a unified Rewards program & hub for customers. 

Solution
Working together with Creative Director Ricky Kim, a brand identity was crafted that nodded to Banana Republic's adventurous safari heritage, through use of archive catalogue illustrations and stamp motifs. These elements & a safari-themed color palette inspire a sense of adventure and nature, to help the customer "discover" points and "uncover" new benenefits. A full suite of assets including the brand elements, landing page, app homepage, email templates, store signage, brochure, and ads were created. 

Banana Republic Rewards

Objective
With the merging of Banana Republic Rewards point system & the Banana Republic Credit Card, a new brand identity & landing page were needed to create a unified Rewards program & hub for customers. 

Solution
Working together with Creative Director Ricky Kim, a brand identity was crafted that nodded to Banana Republic's adventurous safari heritage, through use of archive catalogue illustrations and stamp motifs. These elements & a safari-themed color palette inspire a sense of adventure and nature, to help the customer "discover" points and "uncover" new benenefits. A full suite of assets including the brand elements, landing page, app homepage, email templates, store signage, brochure, and ads were created. 

Banana Republic Rewards

Objective
With the merging of Banana Republic Rewards point system & the Banana Republic Credit Card, a new brand identity & landing page were needed to create a unified Rewards program & hub for customers. 

Solution
Working together with Creative Director Ricky Kim, a brand identity was crafted that nodded to Banana Republic's adventurous safari heritage, through use of archive catalogue illustrations and stamp motifs. These elements & a safari-themed color palette inspire a sense of adventure and nature, to help the customer "discover" points and "uncover" new benenefits. A full suite of assets including the brand elements, landing page, app homepage, email templates, store signage, brochure, and ads were created. 

Exploration

Early explorations of the landing page were more modern and simple to match Banana Republic's current look and provide an editorial feel. 

Exploration

Early explorations of the landing page were more modern and simple to match Banana Republic's current look and provide an editorial feel. 

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BR_REWARDS_Scroll

Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur. That is why I am your king. Why do you think that she is a witch?

Gamifying the Experience

The landing page experience was designed to gamify the customer journey. With so much information to communicate, a game-like journey filled with discovery was key to maximizing visitors' attention.